CCP Course: T4: Strategic Communication in Total Rewards

Start
27 Feb 2020
8:30 AM (CST)
End
28 Feb 2020
5:00 PM (CST)
Location
Courtyard by Marriott San Antonio Riverwalk 207 N St Mary's St San Antonio, TX 78205 United States

Registration

General Public
Registration can be made at the World at Work website.

Course Overview
This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or an acquisition.

Learn the rationale for strategically planning a communication campaign.
Discuss the characteristics of effective communication.
Obtain an understanding of the eight steps of the communication process.
Identify the appropriate communication channel to deliver the message.
Review specific total rewards communications considerations and special situations.
Find out how to effectively and efficiently manage your communication campaign.

What You Will Learn

Communication Strategy and Total Rewards

Total rewards concepts and components
Strategic total rewards communication
Effective communication
Management’s role in communication

Communication Fundamentals

Fundamentals of communication
Communication models
Effective communication
Potential barriers to effective communication
The strategic communication process

The Strategic Communication Process: Steps 1-4

Step 1 — Analyze the situation
Step 2 — Define the objectives
Step 3 — Conduct audience research
Step 4 — Determine key messages
Case study

The Strategic Communication Process: Steps 5-6

Step 5 — Select the communication channel
- Face-to-face
- Paper-based
- Technology-based
Step 6 — Develop the communications campaign

The Strategic Communication Process: Steps 7-8

Step 7 — Implement the campaign
Step 8 — Evaluate the campaign
Case study
Managing the communication campaign

Total Rewards Communication and Special Situations

Total rewards communication
- Compensation
- Benefits
- Work-life effectiveness
- Recognition
- Performance management
- Talent development
Communicating the value of a total rewards statement
Special situations
Working effectively with external vendors and internal communication departments